

Fine Jewelry for Life's Most Important Moments
Custom jewelry, engagement rings, watches, repairs, and trusted service in Middletown, NJ since 1996.
- Serving Middletown Since 1996
- Custom Jewelry Design
- Engagement Rings
- On-Site Jewelry Repairs
- Watch Services
- We Buy Gold & Diamonds
Explore ur Jewelry & Services
From engagement rings and custom design to repairs and watches, we offer a complete fine jewelry experience under one trusted roof.













Engagement Rings Made Personal
Visit S&Y Jovi Jewelry to explore engagement rings, compare diamond options, and get personal guidance from a trusted local jeweler. Whether you're choosing a finished ring, selecting a diamond, or creating something custom, our team will help you find the right piece for the moment.
You're welcome to visit anytime during business hours to browse engagement rings and ask questions.
Create a Piece That's Completely Yours
Have an idea, picture, sketch, or inspiration for a custom piece? Bring it to S&Y Jovi Jewelry and we'll help you explore what's possible. From meaningful gifts to one-of-a-kind designs, our team can help bring your idea to life.

Expert Jewelry Repair & Restoration
From simple cleanings to stone replacement, soldering, rhodium plating, engraving, and diamond setting, S&Y Jovi Jewelry helps bring your favorite pieces back to life.

Watches, Repairs, Batteries & Bands
We offer new and pre-owned watches along with watch services including battery replacement, band replacement, band adjustments, cleaning, and repair.
- New Watches
- Pre-Owned Watches
- Watch Repair
- Watch Battery Replacement
- Watch Band Replacement
- Watch Band Adjustment
- Watch Cleaning
Sell Your Gold & Diamonds With Confidence
Bring in your gold, diamonds, or old jewelry for a free estimate. S&Y Jovi Jewelry offers a trusted local place to sell qualifying gold, diamonds, and jewelry.


A Local Jewelry Store Built on Trust
For engagements, weddings, anniversaries, repairs, gifts, and every special moment worth celebrating, S&Y Jovi Jewelry has been a trusted name in Middletown and the surrounding area since 1996.
We specialize in custom jewelry, engagement rings, diamonds, watches, repairs, and personal service that makes every customer feel taken care of. Come in for honest guidance, quality work, and the kind of personal attention you only find at a long-trusted local jeweler.
Plan Your Visit
A quick guide to make the most of your time with us.
Drop Off Anytime
Repairs, sizing, and pieces for service can be dropped off any day during regular business hours.
While-You-Wait Days
Tuesday, Thursday, and Friday — when the jeweler is in-store. Best for stone setting, ring sizing, jeweler guidance, and while-you-wait service when the store isn't too busy.
Custom Jewelry
Custom jewelry can be discussed anytime. For the best custom jewelry experience, visit Tuesday, Wednesday, or Friday for the highest chance of our design expert being in-store.
Note: While-you-wait services depend on store availability and how busy the store is.
What Our Customers Say
"Jovi Jewelry is trustworthy, professional, and never pushy."
"They helped us find the perfect engagement ring."
"Great service, great prices, and everything was done on time."
"They repaired my jewelry beautifully and made the process easy."